If digital media was non existent... how would this force businesses to market their products and services? How would advertising be affected... These ways of marketing that we often take for granted such as online advertising, commercials, and radio would be set on the back burner while businesses formulate strategies to market their products and services to the consumer in a more "creative" way. Their are countless ways in which advertising could still exist, but imagine how difficult and strange it would be without digital media to help push marketing along...