Digital Media is E V E R Y W H E R E in society... We see it daily in regards to advertising via television, radio, and the internet. Businesses as well as corporations are taking advantage of digital media to get word out to there consumers about their products and services. The internet for example, is such a great innovation for marketing goods and services.. it is often cheaper to setup a website with all of a business' products available for anyone to see... Rather than them having physically go to a store.